Program Innovation

Business Playbook for MSME

Gender Inequality

Livelihood

Capacity Building

Training

Communication Tools

Client:

The objective of the playbook is to help the women entrepreneurs to navigate their business journeys by simplifying complex business essentials into simple easy-to-understand and interactive workbooks.

Topics Covered (Titles):

Compliance

Marketing & Sales

Financing & Accounting

Production & Distribution

Customer Service

Timeline: 4 months

Business Essentials for Women Entrepreneurs

Women entrepreneurs in the program were leading from the ground, but still lacked a few pragmatic knowledge of business essentials.

Tieing up with Grameen, we set out to understand their needs, ecosystem and challenges which helped us design tools to assist them in this role.

What did we do?

Pillars we built the playbook on business fundamentals

We made it accessible & physical

We made it visual & low-literacy friendly

We made it in local languages

Outcomes

Write 4-5 statements on the context and project.

Effective Program Implementation

Helped the field team deliver the program universally & scale it

Higher Adoption

Attracted more small business owners & enabled them to kickstart their journey

Encourage Independence

Reduced dependency on the field team by enabling easy access to information and resources

Immersion

Identifying topics & learnings to be included for each playbook

Explore and Identify

Scoping the narrative & content by talking to the key stakeholders - Strategy Team, TG, Beneficiaries.

Ideate and Co-create

Defining the overall narrative & structure of the playbook. And defining the Visual Guide & Style

Pilot and Testing

Workbooks were tested with Women chohort, digitally, using Whatsapp for a quick round of feedback.

Our Process

Components

The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact.
Unlock the power of behaviour science in your programs

Activities and Promts

Interactive approach to encourage learning

Concepts

Breaking down complex information for people with low-literacy

Mascot

A storytelling approach to make learning relatable

Read in Hindi

Read in English

Tools and Frameworks we used

The Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain behaviors and make decisions easier and more intuitive!

COM-B model

Check Out Playbook 1

Socio-Ecological Model(SEM) and the Behavioural Drivers Model (BDM)

Check Out Playbook 2

Got a wicked problem? We’re all ears.

WhatsApp Us

What They Say About Us

Working with SiS was refreshing & exciting. Their interactive and engaging approach made it easy to discuss complex concepts like 'resilience,' even when there is no local translation. The tools they developed facilitated open and honest conversations, leading to a deeper understanding and stronger outcomes.
Sandhra Jose
Project Manager
Working with SiS was refreshing & exciting. Their interactive and engaging approach made it easy to discuss complex concepts like 'resilience,' even when there is no local translation. The tools they developed facilitated open and honest conversations, leading to a deeper understanding and stronger outcomes.
Sandhra Jose
Project Manager
Before the implementation tool, I felt overwhelmed by the complexity of our programs. Thanks to the tools, I'm now better equipped to understand the bigger picture, communicate effectively with the community, and address their needs. I'm more confident and motivated than ever before.
Name Needed
Community Mobiliser

Program Innovation

Business Playbook for MSME

Gender Inequality

Livelihood

Capacity Building

Training

Communication Tools

The objective of the playbook is to help the women entrepreneurs to navigate their business journeys by simplifying complex business essentials into simple easy-to-understand and interactive workbooks.

Topics Covered (Titles):

Topics Covered (Titles):

Topics Covered (Titles):

Compliance

Marketing & Sales

Financing & Accounting

Production & Distribution

Customer Service

Business Essentials for Women Entrepreneurs

What did we do?

Pillars we built the playbook on business fundamentals

We made it accessible & physical

We made it visual & low-literacy friendly

We made it in local languages

Outcomes

Write 4-5 statements on the context and project.

Effective Program Implementation

Higher Adoption

Encourage Independence

Reduced dependency on the field team by enabling easy access to information and resources

Components

The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact. Unlock the power of behaviour science in your programs

Activities and Promts

Concepts

Mascot

Tools and Frameworks we used

COM-B model

Socio-Ecological Model(SEM) and the Behavioural Drivers Model (BDM)

Got a wicked problem? We’re all ears.

What They Say About Us

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A Blueprint for Social Behaviour Change

Resource Room

The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact.
Unlock the power of behaviour science in your programs