Social Innovation Studio

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Empowering farmers to shift to agroforestry

These tools have simplified my work significantly. The clear instructions and easy-to-use templates have helped me to collect accurate data, track progress, and report effectively. I can now spend more time in the field and less time on paperwork.

Field Officer

SAYTREES

What They Say About Us

Immersion

We began by understanding farmers’ perception of agroforestry, their doubts, motivations, and information gaps. This helped identify the key behavioural and communication gaps that limited adoption.

Explore

and Identify

Through discussions with the stakeholders, we mapped the challenges: technical language, unclear financial timelines, and doubts about SayTrees’ support. Then we defined what farmers needed to know at each stage of decision-making.

Ideate and Co-create

Working closely with SayTrees’ experts and the field team, we co-created simple, low-literacy tools: brochure, presentation, and booklet and designed a delivery system that matched the natural rhythm of the farmer’s journey.

Pilot and Testing

The toolkit was tested across farmer meetings, exposure visits, and field sessions to assess clarity and engagement. Feedback from farmers and facilitators guided refinements, ensuring the tools were practical, and effective in driving action on the ground.

Our Process

Increased

Awareness

Increased

Adoption

Mindset &

Practice Shift

Improved

Livelihood

The toolkit was built as a connected system, creating the right conditions for farmers to understand, decide, and adopt agroforestry sustainably.

Our Intended Impact

Booklet

This step-by-step booklet for interested farmers helps clearly understand how agroforestry can strengthen their land, income, and climate resilience.

It includes relatable farmer stories, visuals, and simple planning pages that outline the “how, when, and how much”. Designed for low-literacy use, it becomes a comprehensive guide for action and reflection.

Presentation

Developed for field teams to use, this visual presentation breaks down the concept of agroforestry into easy, contextual steps.

It helps farmers see how it fits within their current farming practices, what kind of investment is needed, and what support SayTrees offers, turning awareness sessions into clear conversations

Brochure

This introductory brochure gives farmers a quick and engaging first glimpse of agroforestry.

Through simple visuals and key benefits, it answers the basic question: “Why should I try this?” helping farmers connect the concept to their own livelihoods and motivating them to join community meetings and learn more

COM-B Model

States of Change

Nudge Theory

Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain choices— it’s all about making decisions easier and more intuitive!s

Tools and Frameworks we used

Field team meeting

with local leader in

the village

Field team meeting

with the farmer community

Interested farmer exposure visit to other agro forestry farms

Field team session

with interested farmers

and family members

Enrollment

and adoption

Journey

Timeline: 4 months

We partnered with SayTrees to create an implementation system and toolkit that helps farmers understand and adopt agroforestry on their land. Farmers were largely doing monocropping, and technical expert explanations didn’t connect with their realities. Our toolkit and engagement system included brochures, presentations, story-based booklets, farm exposure visits to make agroforestry relatable, actionable, and financially clear