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What They Say About Us
Pilot and Testing
We created digital booklets and videos with the gathered information, conducted youth capacity-building workshops, and mobilized the community.
Ideate and Co-create
We co-created with the community through workshops to address information gaps and providing actionable solutions with the tool.
Explore
and Identify
Through group discussions and surveys, we gathered qualitative and quantitative data and identified gaps in community awareness.
Immersion
Understanding the context of the community and the youth cohort through guided interviews. Building ecosystem maps and persona maps.
Our Process
Minimal Cognitive Load
How do we convey the business essentials with out placing a cognitive overload on our women participants?
This was quite the trouble. So we essentially broke it down visually (this is just placeholder text for now, needs improvement)
Creating a Mascot
Using the MINDSPACE framework, it becomes essential to make instructor feel familiar with the receipient of the program.
We used a familiar face for a mascot that the women entrepreneurs could relate to
Tools and Frameworks we used
The Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain behaviors and make decisions easier and more intuitive!
COM-B model
Socio-Ecological Model
MINDSPACE framework
Behavior Drivers Model
Playbook Design Begins
Defining Visual Guide & Style
Identifying topics & learnings to be included for each playbook
Scope the narrative & content by talking to the key stakeholders - Strategy Team, TG, Beneficiaries.
Defining the overall narrative & structure of the playbook
What did we do?
Pillars we built the playbook of business fundamentals on
Tool Format & Visual Style Exploration
Testing on Whatsapp & Field
Capacity Building Sessions
Need-based Designing
Minimal
Cognitive Load
Sector Agnostic Design
Business Essentials for Women Entrepreneurs
Women entrepreneurs in the program were leading from the ground, but still lacked a few pragmatic knowledge of business essentials.
Tieing up with Grameen, we set out to understand their needs, ecosystem and challenges which helped us design tools to assist them in this role.
Timeline: 4 months
We teamed up with Grameen Foundation to create playbooks that help outlay business fundamentals like compliance, production, marketing and others to support nano, micro, small and medium women business owners across India. The objective of the playbook is to help the women entrepreneurs to navigate their business journeys by simplifying complex business compliances, regulations and processes in a simple easy-to-understand interactive workbook.
Capacity Building for Entrepreneurs in any of the business functions
Improved Access to information and services
Higher adoption for healthy business practices
Outcomes
Business Training Playbook For Women Entrepreneurs
Capacity Building
Training
Communication Tool
Client:
