Program Innovation
Business Playbook for MSME
Gender Inequality
Livelihood
Capacity Building
Training
Communication Tools
Client:
Deliverables: 4 playbooks
The objective of these playbooks is to help the women entrepreneurs to navigate their business journeys by simplifying complex business essentials into simple easy-to-understand and interactive workbooks.
Compliance
Marketing & Sales
Financing & Accounting
Production & Distribution
Customer Service
Timeline: 4 months
Business Essentials for Women Entrepreneurs
Women entrepreneurs in the program were leading from the ground, but still lacked a few pragmatic knowledge of business essentials.
Tieing up with Grameen, we set out to understand their needs, ecosystem and challenges which helped us design tools to assist them in this role.
What did we do?
Pillars we built the playbook on business fundamentals
We made it accessible & physical
We made it visual & low-literacy friendly
We made it in local languages
Outcomes
Women entrepreneurs could navigate complex business processes with confidence, guided by clear, actionable steps rather than overwhelming concepts.
Effective Program Implementation
Helped the field team deliver the program universally & scale it
Higher Adoption
Attracted more small business owners & enabled them to kickstart their journey
Encourage Independence
Reduced dependency on the field team by enabling easy access to information and resources
Components
The playbooks eliminated jargon-heavy information, amplified the visuals and focused solely on contextual relevance and real-world usability.
Activities and Promts
Interactive approach to encourage learning
Concepts
Breaking down complex information for people with low-literacy
Mascot
A storytelling approach to make learning relatable
Tools and Frameworks we used
Behaviour science tools and frameworks help us understand how people think and act, reveal what drives
(or blocks) change, and design interventions that work in the real world.
Got a wicked problem? We’re all ears.
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What They Say About Us
The digital transformation playbook created by the SiS team was not just comprehensive, but exceptionally user-friendly for our MSME partners on the ground. Many of these micro and small businesses previously struggled with adopting digital tools and we struggled to cater to multiple business owners but the step-by-step nature of the playbook made the program implementation seamless.
Saqib Khan
Senior PM
Working with SiS was refreshing & exciting. Their interactive and engaging approach made it easy to discuss complex concepts like 'resilience,' even when there is no local translation. The tools they developed facilitated open and honest conversations, leading to a deeper understanding and stronger outcomes.
Sandhra Jose
Project Manager
Before the implementation tool, I felt overwhelmed by the complexity of our programs. Thanks to the tools, I'm now better equipped to understand the bigger picture, communicate effectively with the community, and address their needs. I'm more confident and motivated than ever before.
Community Mobiliser
