Social Innovation Studio

Before the implementation tool, I felt overwhelmed by the complexity of our programs. Thanks to the tools, I'm now better equipped to understand the bigger picture, communicate effectively with the community, and address their needs. I'm more confident and motivated than ever before.
Name Needed
Community Mobiliser
Working with SiS was refreshing & exciting. Their interactive and engaging approach made it easy to discuss complex concepts like 'resilience,' even when there is no local translation. The tools they developed facilitated open and honest conversations, leading to a deeper understanding and stronger outcomes.
Sandhra Jose
Project Manager
Working with SiS was refreshing & exciting. Their interactive and engaging approach made it easy to discuss complex concepts like 'resilience,' even when there is no local translation. The tools they developed facilitated open and honest conversations, leading to a deeper understanding and stronger outcomes.
Sandhra Jose
Project Manager

What They Say About Us

Pilot and Testing

We created digital booklets and videos with the gathered information, conducted youth capacity-building workshops, and mobilized the community.

Ideate and Co-create

We co-created with the community through workshops to address information gaps and providing actionable solutions with the tool.

Explore

and Identify

Through group discussions and surveys, we gathered qualitative and quantitative data and identified gaps in community awareness.

Immersion

Understanding the context of the community and the youth cohort through guided interviews. Building ecosystem maps and persona maps.

Our Process

Minimal Cognitive Load

How do we convey the business essentials with out placing a cognitive overload on our women participants?

This was quite the trouble. So we essentially broke it down visually (this is just placeholder text for now, needs improvement)

Creating a Mascot

Using the MINDSPACE framework, it becomes essential to make instructor feel familiar with the receipient of the program.

We used a familiar face for a mascot that the women entrepreneurs could relate to

Tools and Frameworks we used

The Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain behaviors and make decisions easier and more intuitive!

COM-B model

Socio-Ecological Model

MINDSPACE framework

Behavior Drivers Model

Playbook Design Begins

Defining Visual Guide & Style

Identifying topics & learnings to be included for each playbook

Scope the narrative & content by talking to the key stakeholders - Strategy Team, TG, Beneficiaries.

Defining the overall narrative & structure of the playbook

What did we do?

Pillars we built the playbook of business fundamentals on

Tool Format & Visual Style Exploration

Testing on Whatsapp & Field

Capacity Building Sessions

Need-based Designing

Minimal

Cognitive Load

Sector Agnostic Design

Business Essentials for Women Entrepreneurs

Women entrepreneurs in the program were leading from the ground, but still lacked a few pragmatic knowledge of business essentials.

Tieing up with Grameen, we set out to understand their needs, ecosystem and challenges which helped us design tools to assist them in this role.

Timeline: 4 months

We teamed up with Grameen Foundation to create playbooks that help outlay business fundamentals like compliance, production, marketing and others to support nano, micro, small and medium women business owners across India. The objective of the playbook is to help the women entrepreneurs to navigate their business journeys by simplifying complex business compliances, regulations and processes in a simple easy-to-understand interactive workbook.

Capacity Building for Entrepreneurs in any of the business functions

Improved Access to information and services

Higher adoption for healthy business practices

Outcomes