Playbook
Turn Behaviour Science from Theory to Practice
A friendly guide to make Behaviour Science practical for your programmes. Frameworks, case studies, and ready-to-use templates, all in one place.
Download the Playbook
Hi there, we meet again!
This playbook includes:
A comprehensive resource packed with theories and models to help you design interventions that create meaningful change
Information & Activities
Insights
Tips
Brainstorming Cues
Tools and Resources
Frameworks
Templates
Case Studies
Stages of Change Model or Transtheoretical Model
The Stages of Change Model explains how people move through five stages when adopting new behaviours or breaking old ones. Understanding these stages helps design interventions that meet people where they are.
Check out the rest in the Playbook here
Why Behavior Science Theories?
Behaviour Science theories act as frameworks for designing effective interventions and strategies involving all stakeholders that lead to better sustainable outcomes.
Explore in these chapters:
The role of theories in program design
The key behavioural science theories
How to match a theory to your context
Playbook 2 breaks down key theories and models into simple, visual explanations so you can immediately use them.
Social Cognitive Theory (SCT)
Stages of Change Model (TTM)
COM-B Model & Behaviour Change Wheel
And more…
Check out the Playbook to know more
From defining problem statements to mapping outcomes— we’ve covered it all
Start here if you want a comprehensive foundation for SBC
Get Playbook 1.0
Turn strategy into action on the ground with our Corporate Workshops
We conduct customised workshops that are designed to equip your team with practical solutions for the challenges they face during program implementation.
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Read Our Blogs
COM-B
January 31st, 2025
Behaviour Change Framework Break Down
Ankita Mirani, Social Designer & Founder
@Social Innovation Studio
COM-B
February 14th, 2025
From Insight to Action: Applying Behavior Science for Social Change
Abhishek Lonari, Service Designer & Researcher
@Social Innovation Studio
COM-B
February 7th, 2025
Breaking Down the Behaviour Change Framework using a case study
Ankita Mirani, Social Designer & Founder
@Social Innovation Studio
