Playbook

Unleash the power of Behaviour Science in Your Programs

The playbook is your friendly GPS for navigating the world of Behavioral Science, Human-Centered Design, Systems Thinking, and more!

Download the Playbook

But first, we want to introduce you to someone

But first, we want to introduce you to someone

But first, we want to introduce you to someone

Why build a Playbook?

Why build a Playbook?

Why build a Playbook?

The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact.

1

Increased Awareness and Knowledge in community members

2

Increased adoption of valuable practices & services

3

Mindset Practice and Shift in community

4

Increased Community Initiative

This resource can help you:

This resource can help you:

This resource can help you:

This playbook is designed as a flexible resource to help you connect with communities effectively.

Information

Notes

Tips

Insights

Activities

Brainstorming Questions

Reflection Cues

Prompts

Tools and Resources

Frameworks

Templates

Worksheets

This playbook is designed to inspire, adapt,

and build on for your unique community needs.

This playbook is designed to inspire, adapt, and build on for your unique community needs.

This playbook is designed to inspire, adapt, and build on for your unique community needs.

Sneak Peak: Behavioural Drivers Model (BDM)

Sneak Peak: Behavioural Drivers Model (BDM)

Sneak Peak: Behavioural Drivers Model (BDM)

Check out the rest of the Playbook here

Why Social and

Behaviour Change ?

SBC enables us to keep people at the centre of what we do, and meet the needs of the most vulnerable. Explore how, in these chapters :

The Big Vision

Roots and Values

Core SBC Principles

Programatic approach

Defining a Problem Statement

Outcomes & Outputs

Case Study

Applying Social and Behaviour Change

SBC provides a strategic approach

to drive meaningful change by clearly defining problems & desired outcomes.

Download the Playbook

Foundation of Social

and Behaviour Change

Social & Behavioural Science is the investigation of why people- individuals and as part of a group perceive, think and act in particular ways.


Explore how, in these chapters.

Foundations of SBC

Socio-Ecological Model

Behavioral Drivers Model

From defining problem statements to mapping outcomes— we’ve covered it all

Download the templates to build stronger programs.

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Turn strategy into action on the ground with our Corporate Workshops

We conduct customised workshops that are designed to equip your team with practical solutions for the challenges they face during program implementation.

Get in touch today!

Read Our Blogs

COM-B

January 31st, 2025

Behaviour Change Framework Break Down

Ankita Mirani, Social Designer & Founder

@Social Innovation Studio

COM-B

February 14th, 2025

From Insight to Action: Applying Behavior Science for Social Change

Abhishek Lonari, Service Designer & Researcher

@Social Innovation Studio

COM-B

February 7th, 2025

Breaking Down the Behaviour Change Framework using a case study

Ankita Mirani, Social Designer & Founder
@Social Innovation Studio