Playbook
Unleash the power of Behaviour Science in Your Programs
The playbook is your friendly GPS for navigating the world of Behavioral Science, Human-Centered Design, Systems Thinking, and more!
Download the Playbook
The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact.
1

Increased Awareness and Knowledge in community members
2

Increased adoption of valuable practices & services
3

Mindset Practice and Shift in community
4

Increased Community Initiative
This playbook is designed as a flexible resource to help you connect with communities effectively.
Information
Notes
Tips
Insights
Activities
Brainstorming Questions
Reflection Cues
Prompts
Tools and Resources
Frameworks
Templates
Worksheets
Why Social and
Behaviour Change ?
SBC enables us to keep people at the centre of what we do, and meet the needs of the most vulnerable. Explore how, in these chapters :

The Big Vision

Roots and Values

Core SBC Principles

Programatic approach

Defining a Problem Statement

Outcomes & Outputs

Case Study
Applying Social and Behaviour Change
SBC provides a strategic approach
to drive meaningful change by clearly defining problems & desired outcomes.
Download the Playbook
Foundation of Social
and Behaviour Change
Social & Behavioural Science is the investigation of why people- individuals and as part of a group perceive, think and act in particular ways.
Explore how, in these chapters.

Foundations of SBC

Socio-Ecological Model

Behavioral Drivers Model
From defining problem statements to mapping outcomes— we’ve covered it all
Download the templates to build stronger programs.
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Turn strategy into action on the ground with our Corporate Workshops
We conduct customised workshops that are designed to equip your team with practical solutions for the challenges they face during program implementation.
Get in touch today!
Read Our Blogs
COM-B
January 31st, 2025
Behaviour Change Framework Break Down
Ankita Mirani, Social Designer & Founder
@Social Innovation Studio
COM-B
February 14th, 2025
From Insight to Action: Applying Behavior Science for Social Change
Abhishek Lonari, Service Designer & Researcher
@Social Innovation Studio
COM-B
February 7th, 2025
Breaking Down the Behaviour Change Framework using a case study
Ankita Mirani, Social Designer & Founder
@Social Innovation Studio
