

Unleash the power of Behaviour Science in
Your Programs
The playbook is your friendly GPS for navigating the world of Behavioral Science, Human-Centered Design, Systems Thinking, and more!
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This resource can help you:
This playbook is designed as a flexible resource to help you connect with communities effectively.
Information
Notes
Tips
Insights
Activities
Brainstorming Questions
Reflection Cues
Prompts
Tools & Resources
Frameworks
Templates
Worksheets
This playbook is designed to inspire, adapt,
and build on for your unique community needs.

The Big Vision
Core SBC Principles
Roots and Values





Programatic approach

Outcomes & Outputs

Defining a Problem Statement

Case Study





Foundations of SBC
Behavioral Drivers Model
Socio-Ecological Model

Why Social and
Behaviour Change ?
SBC enables us to keep people at the centre
of what we do, and meet the needs of the most vulnerable. Explore how, in these chapters :
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Applying Social and Behaviour Change
SBC provides a strategic approach
to drive meaningful change by clearly defining problems & desired outcomes.
Foundation of Social
and Behaviour Change
Social & Behavioural Science is the investigation of why
people- individuals and as part of a group perceive, think
and act in particular ways. Explore how, in these chapters.

From defining problem statements to mapping outcomes— we’ve covered it all
Download the templates to build stronger programs.
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hello@socialinnovationstudio.com
+91 90270 28430
Bangalore, India
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Read Our Blogs
From Insight to Action: Applying
Behavior Science for Social Change

5 Key Behaviour
Design Tools
Abhishek Lonari, Service Designer & Researcher
@Social Innovation Studio
COM-B
February 14th, 2025

But first, we want to introduce you to someone
Turn strategy into action on the ground with our Corporate Workshops
Increased Awareness and Knowledge in community members
Increased adoption of valuable practices & services
Mindset Practice and Shift in community
Increased Community Initiative




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This Playbook will help you
Why build a Playbook?
The Playbook is your ultimate guide to translate your program strategy into action on the field, and helping you map out your blueprint for impact.
Unlock the power of behaviour science in your programs
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Hi, I'm Blob and let's have fun building the foundations of Social and Behaviour Change
We conduct customised workshops that are designed to equip your team with practical solutions for the challenges they face during program implementation.
