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From Insight to Action: Applying
Behavior Science for Social Change
5 Key Behaviour
Design Tools
Abhishek Lonari, Service Designer & Researcher
@Social Innovation Studio
COM-B
February 14th, 2025
What They Say About Us
1 week
Immersion
Understanding the context of the community and the youth cohort through guided interviews. Building ecosystem maps and persona maps.
2 weeks
Explore
and Identify
Through group discussions and surveys, we gathered qualitative and quantitative data and identified gaps in community awareness.
8 weeks
Ideate and Co-create
We co-created with the community through workshops to address information gaps and providing actionable solutions with the tool.
6 weeks
Pilot and Testing
We created digital booklets and videos with the gathered information, conducted youth capacity-building workshops, and mobilized the community.
Our Process
Impact Beyond Numbers
Behavior change for water management
Community action for local water access
Better practices to avoid water pollution
Better health
& wellbeing
What Followed
Awareness on water access and impact of poor quality
of water on health
Awareness on how polluting water impacts their daily lives
Advocacy for good water management practices & access to water
What We Worked On
Our Impact
95%
respondents said the tool helped them understand water, health and climate change better and encouraged them to think and act to solve their concerns
After creating the tools, we conducted a workshop for the local youth to motivate them to create awareness in their own community and become local champions
The result? In two days, the mobilizers tested the solution across 150+ households.
Mobilization
Read and understand their problem
We encouraged them to think
Take action with the provided activity prompts
We created an easy-to-understand digital booklet that would help the community to:
Booklet
We started with immersing ourselves into the daily lives of the community to understand their problem as a whole. We summarized it into informative videos tailored to the community.
Videos
With a goal to raise awareness and build agency in the community, we created
What did we do?
Videos
Booklet
Mobilisation
Understanding the Challenge and Community
Our client faced challenges in rallying the community to raise awareness about the dangers of poor water quality, and identifying effective solutions to tackle the problem head-on.
The community struggled with access to clean water, and the little they could find wasn’t safe.
Timeline: 4 months
We created awareness around water, health and climate change. The Objective was to mobilise the community to take action against climate change.
Increased Awareness
Mindset and Behaviour Shift
Increased Community Agency
Better Health and Wellbeing
Outcomes
Clean Water for a Healthier Anjanapura
Door-to-Door Community Awareness Campaign
Program Design
Capacity Building
Social & Behavior Change
Client:
Community Partner: