Social Innovation Studio

Behaviour Science

Systems Thinking

Client:

A set of tools to increase adoption for agroforestry

Our Offerings

Our Work

Resource Room

Decoding Agroforestry for Farmers

Timeline: 4 months

We teamed up with Grameen Foundation to create playbooks that help outlay business fundamentals like compliance, production, marketing and others to support nano, micro, small and medium women business owners across India. The objective of the playbook is to navigate in their business journey, and help identify likely success chances based on their contemporary scenario and learnings.

Booklet

Presentation

Brochure

Economic Resilience Toolkit

Journey

Field team meeting

with local leader in

the village

Field team meeting

with the farmer community

Interested farmer exposure visit to other agro forestry farms

Field team session

with interested farmers

and family members

Enrollment

and adoption

Tools and Frameworks we used

Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain choices— it’s all about making decisions easier and more intuitive!s

COM-B Model

States of Change

Nudge Theory

This easy-to-follow booklet helps farmers understand how agroforestry can improve their land, income, and resilience to climate change.

It covers real farmer stories, practical tips, steps to get started, financial insights, and more — all designed to make the shift to sustainable farming simple and doable.

Booklet

Alongside the booklet, this presentation was designed for field teams to use in their conversations with farmers.

It breaks down the basics of agroforestry through visuals, farmer stories, and step-by-step guidance — making it easier to spark interest, answer questions, and build trust on the ground.

Presentation

This brochure introduces farmers to Agroforestry through real stories of challenges and transformation.

It supports farmers in shifting to sustainable practices, combining trees and crops for better soil, steady income, and climate resilience. It’s a quick, inspiring guide to farming a greener future.

Brochure

While it's still early days of the project implementation, these tools were designed to have the following impact:

Increased

Awareness

Increased

Adoption

Mindset &

Practice Shift

Improved

Livelihood

Our Intended Impact

Immersion

Understanding the context of the community and the youth cohort through guided interviews. Building ecosystem maps and persona maps.

Explore

and Identify

Through group discussions and surveys, we gathered qualitative and quantitative data and identified gaps in community awareness.

Ideate and Co-create

We co-created with the community through workshops to address information gaps and providing actionable solutions with the tool.

Pilot and Testing

We created digital booklets and videos with the gathered information, conducted youth capacity-building workshops, and mobilized the community.

Our Process

What They Say About Us

These tools have simplified my work significantly. The clear instructions and easy-to-use templates have helped me to collect accurate data, track progress, and report effectively. I can now spend more time in the field and less time on paperwork.

Field Officer

SAYTREES