Social Innovation Studio

Women entrepreneurs in the program were leading from the ground, but still lacked a few pragmatic knowledge of business essentials.

Tieing up with Grameen, we set out to understand their needs, ecosystem and challenges which helped us design tools to assist them in this role.

Business Essentials for Women Entrepreneurs

Minimal

Cognitive Load

Need-based Designing

Testing on Whatsapp & Field

Tool Format & Visual Style Exploration

Capacity Building Sessions

What did we do?

Pillars we built the playbook of business fundamentals on

Sector Agnostic Design

Scope the narrative & content by talking to the key stakeholders - Strategy Team, TG, Beneficiaries.

Identifying topics & learnings to be included for each playbook

Playbook Design Begins

Defining the overall narrative & structure of the playbook

Defining Visual Guide & Style

Tools and Frameworks we used

The Behavior Design Framework is a structured approach that blends psychology, behavioral economics, and design to understand how people think and act. The goal? To create products, services, or environments that naturally guide people toward certain behaviors and make decisions easier and more intuitive!

COM-B model

Socio-Ecological Model

MINDSPACE framework

Behavior Drivers Model

Using the MINDSPACE framework, it becomes essential to make instructor feel familiar with the receipient of the program.

We used a familiar face for a mascot that the women entrepreneurs could relate to

Creating a Mascot

How do we convey the business essentials with out placing a cognitive overload on our women participants?

This was quite the trouble. So we essentially broke it down visually (this is just placeholder text for now, needs improvement)

Minimal Cognitive Load

Our Process

Immersion

Understanding the context of the community and the youth cohort through guided interviews. Building ecosystem maps and persona maps.

Explore

and Identify

Through group discussions and surveys, we gathered qualitative and quantitative data and identified gaps in community awareness.

Ideate and Co-create

We co-created with the community through workshops to address information gaps and providing actionable solutions with the tool.

Pilot and Testing

We created digital booklets and videos with the gathered information, conducted youth capacity-building workshops, and mobilized the community.

What They Say About Us

hello@socialinnovationstudio.com

+91 90270 28430

Bangalore, India

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Capacity Building

Training

Communication Tool

Client:

Business Training Playbook For Women Entrepreneurs

Timeline: 4 months

We teamed up with Grameen Foundation to create playbooks that help outlay business fundamentals like compliance, production, marketing and others to support nano, micro, small and medium women business owners across India. The objective of the playbook is to help the women entrepreneurs to navigate their business journeys by simplifying complex business compliances, regulations and processes in a simple easy-to-understand interactive workbook.

Capacity Building for Entrepreneurs in any of the business functions

Improved Access to information and services

Higher adoption for healthy business practices

Outcomes